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Channel aggregation concept: the success of the attention economy paradigm |
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Channel aggregation concept: the success of the attention economy paradigm
2.0 An Internet economy in a way the attention of scarce economy,air max 90 that information is unlimited, but attention is limited, locked in the information explosion era of limited attention can often create significant business value. Media through innovative content, update the form to attract the audience's attention, called attention to the operation of the economic approach 1.0. Attention Economy 2.0 Innovation is the audience back the autonomous right of choice to select their required information,jordan 1 the main significance of this for the audience is to reduce the decision-making costs. Jiang Qiping that "significant attention on the economy, the company is no longer meant to digestion with the ad-selling consumer choice, on the contrary means that the meaning through dialogue in the mining, close to the user, allowing users to focus attention on the real in their demands. ¢Ù "
Essentially influence the attention of assets,jordan 7 pay attention to who was to notice because of the continuing attention to the reconstruction of the mind and behavior, making it easier to respond to the object, but more likely in accordance with the object (to be to notice) to convey the value of the message and respond. jordans 6 Were more likely to pay attention to compliance is to notice the limit.
How to focus the audience's attention,valve stem it is the media competition a key factor. "Who controls the channels, whoever controls the world", the channel scarce in the attention of the Internet economy is particularly important. Schramm pointed out: "People choose the information rate is equal to the rate of information reward the difficulty of access to information and business",cheap supra shoes the control channel is equal to reduce the spread of this classic formula for the denominator, thereby focusing the attention of people for information.
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Audience information for the evaluation of restaurants scattered and piecemeal, not part of the mainstream of the Internet concerns and to provide information and public comment network offers the minority information gathering platform. ugg boots black It is real-time dissemination of information on audience evaluation, consistent with the network economy digg technology ¡²novel idea is that users submit its articles - readers of the article evaluation (to dig or bury), was dug up articles will be top of the higher. Digg ideology is a "democratic" vote in output, ugg cardy but the submitter (digger) is to submit the contents of the widely spread. ¡³
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